Ubisoft’s recent struggles with the Star Wars Outlaws franchise highlight the precarious state of beloved gaming brands. Following disappointing sales figures, CEO Yves Guillemot attributed the game’s lackluster performance to the franchise being in choppy waters. This statement underscores the challenges that even established brands face in maintaining relevance and appeal in a rapidly evolving market. Insider Gaming’s Tom Henderson revealed that plans for a sequel to Star Wars Outlaws were scrapped very early in development, suggesting that Ubisoft is reassessing its strategy and focusing on a stronger pipeline for the future.